B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead: B2B Marketing Monitor54 percent of B2B brands face difficulty connecting with customers on the […]
New social media sites continue to emerge, new features are added, and algorithms are always being updated, making it tough to keep up with social media best practices.
Still marketing based on traditional demographic information? “We live in a post-demographic world,” writes Kian Bakhtiari, “where patterns of behavior can no longer be predicted by age alone.” Instead, Bakhtiari, who writes about marketing with a Gen-Z and Millennial lens, says marketers need to understand tribes, which are created and fueled by a shared mindset. People’s attitudes, behaviors, and needs are the new demographics. You’ll have a deeper understanding by reading the complete article: “Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes.”