URL Optimization One of the most valuable SEO strategies your website will benefit from is URL optimization to bump your rank on search engine results […]

Theoretically, content marketing is easy: Figure out your audience. Create content that audience wants. Promote it, optimize it for search, and learn. Running a content […]

If you are running a business, you should know that inventory mismanagement is rampant across the industry despite the best efforts of operations managers, employees, […]

Still marketing based on traditional demographic information? “We live in a post-demographic world,” writes Kian Bakhtiari, “where patterns of behavior can no longer be predicted by age alone.” Instead, Bakhtiari, who writes about marketing with a Gen-Z and Millennial lens, says marketers need to understand tribes, which are created and fueled by a shared mindset. People’s attitudes, behaviors, and needs are the new demographics. You’ll have a deeper understanding by reading the complete article: “Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes.”

By Nick Zarzycki   You’ve signed the lease, renovated the space, and installed fancy new lighting. You have a $10,000 espresso machine. You imported $50,000 in […]